| The presence of female touch and the absence of male touch underscores: | |||||||||
| The women of Japanese advertising are more expressive with their hands and more tactile than men |  | ||||||||
| Their physical and emotional boundaries are calibrated wider than those of men | |||||||||
 |
 | ||||||||
| The only exceptions to this rule appear to be in cases of: | |||||||||
| Fathers with their sons |  | ||||||||
 |
men under duress | ||||||||
| and foreigers in interaction |  |
||||||||
The preponderance of human contact, though, is reserved for women
  Much of their tactile expression is directed toward infants, young children, and other women |   Which ultimately reinforces cultural sterotypes of "women as nurturers", "women as expressive", "women as open", etc., etc., etcetera... | | |||||||
