Above all, meaning that:

• men are depicted as: active, strong, confident, successful, potent

• women are portrayed as: more sedentary, internal, emotional, sexual, and less often defined in terms of success and achievement

One result is that when it comes to representing women, the lines of separation between sexuality and sexism can grow extremely fuzzy.

It is not only the repeated portrayal of women in terms of their sexual capacity, but also the continued emphasis on anatomical parts connected with sexual function.

The effect is to transform women into sexualized objects

In an overwhelming majority of the cases, such sexual signification -- with its attendant partialing, ritualizing and fetishizing of the female/sexuality sign -- is achieved in conjunction with the color red

Importantly, there is no such similar connotative process at work with regard to men: Although the male body is sometimes partialed and more recently transformed into an object for sexual gaze, the fetishism of men transpires less frequently than it does with women; Further: there is little ritualizing virtually no sexualized degradation, and body-discourse is not secured through the aegis of a particular color (aside, that is, from the time-honored genderism: "boys wear blue")

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