Men in Black


A recent cover for Time magazine featured Ichiro Suzuki and Hidetoshi Nakata
... Two of Japanfs international sports heroes
In the photo, the twin icons appear clad in black.

So, too, a publicity photo for the mega-selling boys band, Smap...
which depicts the five singers in dark garb
Such stills remind us that while black is chic and black is cool,

it is also the color of greatest association with the male world.

That world is murkier than the female ad world. It is dominated by:

navy, gray, teal and brown



These hues comprise the narrow, repetitive range of colors available to and defining the workaday men in the commercial world
A range brought into greater relief by continual juxtaposition with lighter, brighter, tones adorning the male's female companions


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