| Continually, in Japanese advertising one encounters women and red... |
| Consider this scene: a sweltering day in a musty old gym... |
 | Down the corridor struts Hitomi, a popular Japanese songstress, wearing red sweat pants, a white tank top and oversized red gloves |
| In the background, the insistent synth-riff of Donna Summerfs 1970s hit gHot Stuffh churns away |  |
 | A coincidence: a red product, therefore a woman in red? |
Study enough Japanese ads and one sees that it is not product that determines what color women wear. Something much deeper appears to be at play | |
| For instance... | |
 | There was the ad where the woman reached into her suit |
| Pulled a can of coffee from her bra... |  |
 | Making the man in the elevator faint dead away |
| Then there was the ad where... | |
 | A woman walks up to the innocent bartended (clad in white) |
| Winks at him |  |
 | Thus inducing him to drop the glass he's polishing |
| And reach out to touch her skin |  |
| There was the offering in which... | |
 | Two salarymen fantasize about what the word "stimulating" means |
| For the young man, it means being smothered by women in bathing suits |  |
 | Note that it is the pink and red suits |
| centered in the frame |  |
| And in countless other ads: | |
 | A nude swimmer receiving a shirt from a passing man |
| A woman selling skin-care |  |
 | Dancers on the dock |
| the color on lips |  |
 | And a woman talking of bitter beer and passionate life experience |
| and on and on... in nearly unending repetition |
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