| 1. Promotes the sale of products and services | |
| 2. Corporate or Product Positioning | 3. Information Transfer | 4. Agenda Setting | 5. Cultural Production | 6. Social Reproduction | 7. Spatio-temporal Integration/isolation | 8. Semiotic Transference |
| Inheres in the extensive amount of social content encoded in its text |
| Advertising has the ability to promote and maintain local and regional integrity | |
| In the repetitious broadcast of particular ad content lies the reproduction of indigenous ideas, practices, values |
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